To those on the outside looking in, life on the internet looks like a bed of roses with “everyone” making big bucks and living the highlife. Oh, if only that was the case!

The problem with life on the internet is time, and the lack of it, there is never enough time to do what you need to with your sites and also live a “normal” life offline. Many business people have actually seen their lives change once the internet bug takes hold, because while partners and children enjoy the comfort which a successful business can bring, time with the family can be very much at a premium.

The press seem to have built up the online industry into something which is out of the reach of the masses, when in reality it is well within the reach of everybody if they are prepared to work for it. We hear about the multi-millionaires who grace the front pages, the sites which started from nothing and were sold for hundreds of millions of dollars – but this is not real life.

Why do people believe all of the hype about the internet? Nobody goes into an offline business thinking that everyone else is a multi-millionaire, so why is the internet different?

While the costs of operating on the internet have fallen substantially over the last 20 years, the general public does not seem to appreciate this. They see an industry which has spawned hundreds if not thousands of millionaires and they think it is out of their reach. In reality, life on the internet is tough, the hours are long and it can only take on tweak of the Google algorithms and your whole business can come crashing down.

The internet is an ever changing beast and the while the overall market is enormous, more and more of the big players are taking the lions share, leaving the small business sector to fight over the scraps!

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This entry was posted on Friday, April 25th, 2008 at 2:46 am and is filed under Finance. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.