ValueClick turns 10 years old
April 14th, 2008 by
Andreas from Xavier Media
I just got an email from Tom Vadnais at ValueClick informing me that they will turn 10 years old this year. Here’s the email I got:
ValueClick commemorates its tenth anniversary today, representing a decade of performance and leadership in online advertising. On behalf of ValueClick employees worldwide, I would like to take this opportunity to say a sincere “thank you” for the contribution you have made to our success.
From our humble beginning in 1998 as a cost-per-click ad network, to our position today as one of the world’s largest online marketing services companies, ValueClick has always focused on delivering cost-effective customer acquisition for advertisers and robust revenue streams for publishers. Along with our dedicated team, it has been a commitment to performance by you, our advertiser and publisher clients, that has driven the phenomenal growth and success of ValueClick.
Today ValueClick operates in all major online marketing channels and some traditional marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, agency management software and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner, Smarter.com and CouponMountain.com.
Together we have built a strong and diverse organization designed to help propel you into the future. Thanks again for your business. We’re excited about the opportunity our relationship represents and look forward to growing with you in the years ahead.
Sincerely,
Tom Vadnais
I’m also looking forward to grow with them in the year ahead, but I would rather have received a nice gift from them 
then just a “thank you” (with “” around 
). Wouldn’t you?
One thing that’s amazing me about ValueClick is the lack of technology development from their side. I’ve been using WebSponsors.com for a few of my sites because they got great freebies and sweepstakes, but what they really need to work on is the lack of innovations. For example you have to manually select your offers, they don’t have any feed you can import your offers from like for example TradeDoubler.com got. Another bad thing is that when a visitor clicking on the ads are not from the desired country they redirect the user to another offer, but it doesn’t look like you (the webmaster) will get any commission on that sale 
When WebSponsors.com where a part of Web Clients (before ValueClick acquired WebSponsors.com) they had a co-branded web site called free2try.com where you as a publisher could setup a sub-domain with your own layout Really cool since you could redirect your visitors to an up to date directory backed with free offers, sweepstakes and trials and get commission on everything. The best part was that you could set your own brand on the site so the visitors could feel at home. This service was silently cancelled when WebSponsors.com became a part of ValueClick
If ValueClick will survive another 10 years they really need to create some new and innovative like the peel-off ads from adtoll.com, a community like Entrecard, integration with webmasters blog feeds, ad auctions like Project Wounderful or maybe just ad feeds like Tradedoubler. Good luck ValueClick, you really need it if you don’t start develop your technology and your services.
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