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I guess you have seen the small, slightly animated corners in the right upper corner of some pages (mostly blogs) where an ad will show up if you move your mouse over the corner. If you haven’t then check out the right upper corner of this blog!

This is something called peel-off corner ads or peel away ads and is according to me an innovative way of showing ads (I just love to check out these ads, but that may be because I’m a geek ). I’ve seen sites selling the little piece of code doing exactly this for anywhere between $5 up to $137 (!!!!) when there are free alternatives that’s doing the exact same thing. John Chow for example tried to sell the script for $37 (!!!). OK he’s selling a little bit more advanced piece of code, but I guess you can find free scripts that do the same thing if you combine them.

How to add peel-off ads on your site

As I said yesterday on Twitter.com I’m going to tell you how to install this kind of ads on your own site or blog.

It’s quite easy to install and use (the hardest part is to create the actual ads ). The script I’m using is from donalyza.com, but you can find similar scripts on other pages too. Just search for free peel off ads script at Google. The beauty with this kind of ads is that you can add it on any page you like not just only your blog.

1. Download the files needed. Usually it’s a .js file (the actual script), two Flash movies (one for the animated corner and one for the big ad) and two images (one for the small corner and one for the ad).
2. Open the .js file in any text editor you like (I use for example Wordpad on Windows or Nano on Linux) and make a few adjustments (just follow the instructions ).
3. Create two images. One small (the corner: 75×75 pixels) and one big (the actual ad: 500×500)
4. Upload all your files to your web server
5. Add one line of code at your web site:
   

   <script src=”/pagepeel/PagePeel.js” type=”text/javascript”></script>

6. If you can’t see the corner ad you need to make sure that you uploaded all images in the correct folder (that was my first mistake )

Now it’s time to let the creativity flow If you’re using peel-off ads on your site or blog, please post a link here so we can have a look at how you did it.

If there’s something you would like to know how to do, please send me a message and maybe, just maybe I’ll write a post on how to do it

Have you seen the phenomenon where people lists of hundreds of blogs they “like” and say that they’re sending something they call link love? What they’re hoping for is to help the fellow blogs they list in their posts by sharing some PR (pagerank) with their friends, but this kind of SEO technics will most likely not work any more because search engines are smarter these days then ever. Due to search engine spam, link farms and other black hat SEO tricks search engines have been forced to implement security measures against these tricks and by sending link love you may get you blog black listed as a link farm Search engines just hate link farms since they only have one purpose: link to other sites. If you get your blog flagged as a link farm you may have all your nice content removed from the search engines databases as punishment.

We also have the problem with duplicate content since most of these link love posts are exactly the same (or at least very similar to each other). Search engines don’t want to show several pages with identical content to searchers, so they have a lot of features installed to make sure duplicate content are removed from their databases. So if your link love post is classified as duplicate content you may see your other pages being punished as well since they may also be duplicate

If you decide to post link love in your blog you should be aware of the fact that link love is just meant for search engines and not your subscribers and readers. Why would anyone like to subscribe to a blog that’s just posting lists of links? Instead you should focus on content for your readers!

How do you send link love without getting banned in search engines and also provide your readers with good content?

The answer is simple. Write a review of the site or blog you like instead of just putting it in a list of hundreds of other links. That will give your readers something useful to read (i.e. your own experience with the site), the search engines will find a page that’s not a duplicate of anything else on the Internet and you send “link love” to the special page you like so much

So stop sending bad link love and start sending good link love instead!