When you consider that the first impression anybody will see is your website domain name you really need to ask yourself if you are making the most of this element? Does your domain name actually let your visitors know what you have on offer? Of is it too vague and non-descript?

As the internet gets more competitive,  surfers are demanding quicker and quicker response times from the websites they visit and you literally have only a couple of seconds to grab their attention and pull them in.  If your domain name does not relate to the service which you are offering then there is every chance that they will pass you by and move on to the next one on the Google list.

So what can you do?

There are a number of actions you should consider but one of the most important is the use of keywords within your domain name :-
 
Keywords

While there are differing opinions about whether keywords in your domain name will actually make a difference with regards to your search engine listing, it is more the fact that they tell a surfer exactly what you offer.  For example if you were looking for a personal finance site, which one would grab your attention first :-

yourpersonalfinance.com

Or

bandname.com

The chances are that the first domain name will catch your eye first (because it does what it says), and while the use of brand names is a totally different area of the internet, unless your brand name is well known the chances are you will not be as “visible”.

While there are those who disagree that there is any benefit to having keywords in your domain for search engine listing purposes, there is no doubting the power they have over the surfer looking for e.g. personal finance in the example above. 

While we are not saying that a branded domain name and website will not work, it can cost an awful lot of money to ensure that your brand name is visible, well known and actually brings in the traffic. If you are just starting a business why heap added expense on yourself when you can just as well use your domain name to describe your business for a fraction of the cost? 

So are you using your domain name to the full? Does it actually relate to the business you are running?

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This entry was posted on Wednesday, January 30th, 2008 at 8:41 pm and is filed under Domain Names. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.