For those who have not come across LLLL.com’s before, they are dot com domain names which are only four characters in length. Over the last few months we have seen a gradual erosion of the LLLL.com’s available for registration, and recently the final LLLL.com domain disappeared once and for all. So why the big fuss?

As everyone on the internet knows, the shorter the length of your domain name the more chance of people actually remembering it - half of the trick to ever increasing traffic, something which can be easily remembered. The so called LLLL.com’s have seen a massive increase in value over the last few months, with many reporting a doubling of value to in excess of $300 for a non-premium domain - not bad for a $14 registration investment!

As with any domain name it is the premiums names which are hitting the headlines and grabbing the big bucks, but is there money to be made in the longer term? The only way to grab your very own LLLL.com now is to find one which has dropped or buy it from a third party. What price you will pay will depend upon the domain itself, and the possible value in the open market. Will the current domain values remain intact in the longer term?

As with any domain name it is the scarcity value which can very often lead to the big bucks, the million dollar deals, but there are serious questions as to whether the value of non-premium LLLL.com’s can be retained. The internet is a very cyclical and fashion led animal, and the latest fashion is LLLL.com’s. What the fashion will be tomorrow is anyone’s guess, what the price will be tomorrow is anyone’s guess, but what is not in doubt is the speed at which the internet moves on.

Do not get caught short with an asset you can’t sell!

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This entry was posted on Saturday, January 26th, 2008 at 10:07 am and is filed under Domain Names. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.