The title on your business cards may say a lot of what kind of person you are, how big your company is and also in some cases what you actually do for a living . Most people owning a small company or working for themselves print business cards with Cheif Executive Officer (CEO) as their title because they think it sounds cool and may impress the people they give their business cards to. If you’re company is a big one with a famous name like Coca-Cola, Verisign or Name Intelligence then it works, people will get impressed by the CEO title on your business cards, but what if your company is a smaller company or if you’re self-employed?

If you’re self-employed or working for your own small company with just a few employees, then any other creative title may be more impressive then CEO because the user may actually think you’re a piece in a much bigger puzzle . I for example got Business Development Director on my business cards because that’s more correct if you look at the kind of work I do here at Xavier Media. I develop the company and it’s services . I also got that title because the CEO of Xavier Media gave me that job

So instead of choosing CEO or Managing Director, go for a title that describe the work you do. That’s much cooler and may be even more impressive then just something that everyone got printed on the business cards.

/Andreas

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This entry was posted on Monday, December 31st, 2007 at 8:07 pm and is filed under The World According to Xavier. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.